Skills Programme: Strategic Customer Relationship
In order for financial institutions to achieve and sustain business success, they have to develop long-term quality, relationships with their customers. These relationships are sustainable through good times and bad because they are based on mutual commitment and a shared understanding between the FSP and the customer.
Part Qualification: National Certificate Generic Management
NQF: Level 5
Length: 7 Months
The quality of customer relationships is central to improving business performance. For this reason, financial institutions need to ensure that strategic relationships are developed and maintained, not only by means of products and price but most importantly, from before the sales process right through to after-sales service.
The purpose of this programme is to familiarise the learner with the importance of sales and service as part of developing and maintaining customer relationships. This programme aims to instil in the learner the drive to exceed in the area of customer service by understanding the role that sales plays in ensuring strategic customer relations.
The following modules form part of this programme:
|230071||Apply basic economic principles to the financial services sector||5|
|7345||Determine the banking-related financial needs of a business||20|
|7361||Implement personal selling strategies to achieve banking-related targeted results||10|
|7334||Perform external sales process for a bank product.||8|
|7356||Provide sales related services within the banking sector||15|
|7316||Educate a customer on bank products and services.||4|